Personal Loan Campaign Intelligence
AllLife Bank — Supervised Learning Classification
Predict which existing depositors are most likely to accept a personal loan offer, so AllLife Bank's marketing spend converts at a higher rate than last year's 9% pilot.
AllLife Bank is a mid-sized US retail bank with a large base of liability customers(depositors) but a thin base of asset customers (borrowers). The retail marketing team wants to grow interest income by converting more depositors into personal-loan customers.
Last year's pilot campaign converted roughly 9% of contacted depositors. To do better, marketing needs to know who to target — and to back that targeting with evidence, not intuition.
Increase personal loan conversion while reducing marketing spend wasted on low-probability customers.
Build a supervised classifier that flags depositors with high probability of accepting a loan offer.
Who should the marketing team contact — and through which channel — in the next campaign cycle?
Key business questions
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